Gain A Competitive Edge With Best-In-Class Operations Assessments

The Creative Operations Assessment evaluates all the essential elements of creative function, strategies and alignment.

• Shapes strategy, product/capabilities mix, funding models and strategic planning.
• Drives key improvements around creative technologies, metrics and reporting, project management and content publishing.
• Supports organizational modeling and talent management to define and maximize reporting structure, scalable growth and outsourcing strategies. 
• Refines creative processes of campaign-level lifecycles, capacity planning, project tiering & time tracking and quality assurance. 
• Develops internal alignment strategies for creative briefs, project intake, workload forecasting, SLAs and customer satisfaction.
• Evaluates chargeback rates, presenting alternative models with benefits and drawbacks.

The Marketing Operations Assessment establishes operational performance indicators and metrics to monitor the health of the operation. 

• Ensures the defined strategic objectives align with the mission, vision and value proposition.
• Builds or realigns departmental goals and objectives to support the top-down enterprise vision.
• Identifies and evaluates goals that inform strategic, operational and in-market performance measures. 
• Reviews operational metric strategy to inform strategic planning and decision making.

The Digital Content Operations Assessment provides the direction that leaders need to build, organize and optimize this critical marketing ecosystem.

• Establishes framework for agile response to market changes. 
• Evaluates digital teams and technology to accelerate product-to-market in key segments.
• Helps maximize omni-channel tools and talent, and simplify workflows to create meaningful content across channels.
• Applies AI technology strategy to automate and reduce production expenses, reuse creative assets and multiply team capacity.
• Custom review and evaluation of current state to produce data-driven creative for personalized, high-performing content.
• Develops forward-thinking solutions to optimize content development and distribution.

The Workflow Process Assessment boosts workflow efficiencies, clarifies roles, aligns resources, eliminates non-value add activities and improves communications.

• Applies Agile, Waterfall and hybrid methods to workflows, utilizing various Workshops and Tools (Lean, Kaizen and Six Sigma) to envision and document improved processes.
• Identifies and removes waste in your processes, performing root cause analysis for process issues.
• Enriches collaboration, communication and team culture.
• Increases speed and productivity, while improving quality assurance.
• Gain operational buy-in and foster a culture of continuous improvement.